In Road Cycling, a Breakaway is a select group of competitors who’ve left the others way behind. In the Visa Challenge it’s no different.
For the Visa Challenge we've created a fictional marketplace, which reflects the real life challenges of managing Visa Debit and Visa Credit portfolios side-by-side – within today's highly competitive and rapidly evolving payments market.
Your team's ‘Challenge’ is to create a Visa Debit programme and a complementary Visa Credit programme. You’ll design them, launch them, manage them and compete against every other bank to deliver the best overall profits.
At the start, you will analyse the market, including its demographics and opportunities.
Then, through five tough rounds (each representing a year in the Visa card lifecycle), your team will make hundreds of strategic business decisions. And, along the way, you’ll be able to benefit from a new generation of payment solutions – like Visa payWave, Visa Alerts and Visa Person To Person Payments.
In our fictional marketplace, we’ll also be hosting a fictional Olympic and Paralympic Games. As well as representing a really powerful marketing opportunity, this will inevitably accelerate the introduction and adoption of new payment technologies.
At the end of each round you will find out how your Visa card programme is performing - and how it compares with the other teams in the competition.